Carol H. Williams's Honor Medal Luncheon and Lecture on Market Segmentation at the Black Culture Center
March 22, 2006: Carol H. Williams's Honor Medal Luncheon and Lecture on Market Segmentation at the Black Culture Center March 22, 2006: Carol H. Williams's Honor Medal Luncheon and Lecture on Market Segmentation at the Black Culture Center March 22, 2006: Carol H. Williams's Honor Medal Luncheon and Lecture on Market Segmentation at the Black Culture Center March 22, 2006: Carol H. Williams's Honor Medal Luncheon and Lecture on Market Segmentation at the Black Culture Center March 22, 2006: Carol H. Williams's Honor Medal Luncheon and Lecture on Market Segmentation at the Black Culture Center March 22, 2006: Carol H. Williams's Honor Medal Luncheon and Lecture on Market Segmentation at the Black Culture Center March 22, 2006: Carol H. Williams's Honor Medal Luncheon and Lecture on Market Segmentation at the Black Culture Center March 22, 2006: Carol H. Williams's Honor Medal Luncheon and Lecture on Market Segmentation at the Black Culture Center March 22, 2006: Carol H. Williams's Honor Medal Luncheon and Lecture on Market Segmentation at the Black Culture Center March 22, 2006: Carol H. Williams's Honor Medal Luncheon and Lecture on Market Segmentation at the Black Culture Center March 22, 2006: Carol H. Williams's Honor Medal Luncheon and Lecture on Market Segmentation at the Black Culture Center March 22, 2006: Carol H. Williams's Honor Medal Luncheon and Lecture on Market Segmentation at the Black Culture Center March 22, 2006: Carol H. Williams's Honor Medal Luncheon and Lecture on Market Segmentation at the Black Culture Center March 22, 2006: Carol H. Williams's Honor Medal Luncheon and Lecture on Market Segmentation at the Black Culture Center
March 22, 2006: Carol H. Williams's Honor Medal Luncheon and Lecture on Market Segmentation at the Black Culture Center March 22, 2006: Carol H. Williams's Honor Medal Luncheon and Lecture on Market Segmentation at the Black Culture Center March 22, 2006: Carol H. Williams's Honor Medal Luncheon and Lecture on Market Segmentation at the Black Culture Center March 22, 2006: Carol H. Williams's Honor Medal Luncheon and Lecture on Market Segmentation at the Black Culture Center March 22, 2006: Carol H. Williams's Honor Medal Luncheon and Lecture on Market Segmentation at the Black Culture Center March 22, 2006: Carol H. Williams's Honor Medal Luncheon and Lecture on Market Segmentation at the Black Culture Center March 22, 2006: Carol H. Williams's Honor Medal Luncheon and Lecture on Market Segmentation at the Black Culture Center  

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March 22, 2006: Carol H. Williams's Honor Medal Luncheon and Lecture on Market Segmentation at the Black Culture Center
Research is an important element of creating effective advertisements. "When a national beer distributor asked us why African-American men weren't drinking their products, we found out the answers through focus groups," Carol H. Williams explained. Photo by Zach Honig.

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